Websites & local SEO guides
Plain answers to local SEO and website questions
Overview
Short guides from the MCC Solutions desk for small business owners. No ranking promises, just what works and what to avoid.
What is local SEO? A plain-language guide
What local SEO is, how it differs from regular SEO, what Google looks at for local searches, and where a small business should start.
Read the guide →GUIDEHow to set up your Google Business Profile
A step-by-step guide to claiming, verifying and completing a Google Business Profile for a local business, without breaking Google's rules.
Read the guide →GUIDEHow to get more Google reviews (the right way)
How to ask for Google reviews, what Google's policies allow, and how to respond to reviews, including the negative ones.
Read the guide →GUIDEA local SEO checklist for small businesses
A practical checklist for local SEO covering your Business Profile, website, listings, reviews and tracking, in the order that gets the most from your time.
Read the guide →GUIDENAP consistency and local citations: do they still matter?
What NAP and citations are, why consistent business details matter, and a sensible approach that avoids paying for dozens of directory listings.
Read the guide →GUIDEHow to write service and town pages that actually help
How to write a page for each service and each area you serve without creating thin duplicate pages that Google may ignore.
Read the guide →GUIDETitle tags and meta descriptions: how to write them
How to write page titles and meta descriptions that match search intent and earn clicks, with examples for a local service business.
Read the guide →GUIDECore Web Vitals explained for small business owners
What LCP, INP and CLS mean, how to check them, and the common fixes that make a small business website faster on phones.
Read the guide →GUIDEHow to set up Google Search Console for your site
A step-by-step guide to verifying your site in Google Search Console, submitting a sitemap, requesting indexing and reading the main reports.
Read the guide →GUIDESchema markup for local businesses: what to add
What schema markup is, which types matter for a local business, and how to test it so it helps instead of hurts.
Read the guide →GUIDEHow long does SEO take to work?
An honest answer to how long local SEO takes, what changes quickly, what takes months, and what to watch to know it is working.
Read the guide →GUIDEHow to choose an SEO company (and the red flags)
What to ask an SEO or web agency before you hire, the promises that should make you walk away, and how to make sure you keep ownership of your accounts.
Read the guide →More guides
- How much does a small business website cost?
- What every local business website needs
- Who owns your domain and hosting? Check now
- How to redesign a website without losing your Google rankings
- Website accessibility basics for small businesses
- A website audit checklist for small businesses
- How to Choose Google Business Profile Categories
- Using the Google Business Profile Services Section
- How to Use the Google Business Profile Products Tab
- Google Business Profile Photos: What to Upload
- Google Business Profile Posts: Ideas and Pitfalls
- Managing Questions on Your Google Business Profile
- Setting Business Hours on Google Without Errors
- Special Hours and Holiday Closures on Google
- Google Business Profile Attributes Explained
- What to Do If Your Google Business Profile Is Suspended
- How to Remove Duplicate Google Business Listings
- Service-Area Business Setup on Google Business Profile
- Review Request Messages That Get Replies
- How to Reply to Google Reviews, with Examples
- A Calm Plan for Handling Negative Google Reviews
- Spotting and Reporting Fake Google Reviews
- Which Business Directories Are Worth Your Time?
- How to Clean Up Old and Wrong Business Listings
- Keyword Research for a Small Business, Step by Step
- Understanding Search Intent for Local Businesses
- Long-Tail Keywords for Service Businesses
- A Simple Content Calendar for Small Business SEO
- How to Write FAQ Content That Actually Helps
- Internal Linking for Small Business Websites
- Backlinks Explained for Small Business Owners
- Local Link Building Ideas That Do Not Feel Spammy
- Reading the Search Console Performance Report
- Fixing Problems in the Page Indexing Report
- Setting Up Key Events in GA4 to Track Leads
- Call Tracking for Small Business Websites
- How to Measure Whether Local SEO Is Working
- Local SEO Myths Small Business Owners Should Ignore
- Ten Common Small Business SEO Mistakes
- SEO for Contractors and Skilled Trades
- SEO for Accountants, Attorneys and Consultants
- Local SEO for Independent Retail Shops
- Handling Calls and Messages from Your Google Profile
- Reading Google Business Profile Performance Data
- Adding Booking and Appointment Links to Your Listing
- Business Name Rules on Google Business Profile
- Who Is Eligible for a Google Business Profile?
- Google Business Profile Verification: Methods and Fixes
Want help with the work? See our website and local SEO services.
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