Free tool
Conversion rate calculator
See what share of visitors become customers, and what each visitor is worth.
Gold tier in Intuit's ProAdvisor program. See my Intuit listing
Keeping your own books? Tallyfinch does invoices, bank import and reports on your computer. See Tallyfinch
Prefer to talk it through? Take the free books check or contact us.
Share
Put this tool on your own site
Free to use. Paste this where you want it to appear. It runs in the visitor's browser, so nothing they enter is sent to us.
How it works
How it works
Conversion rate = orders divided by visitors. Revenue per visitor is orders times average order value, divided by visitors.
FAQ
About this calculator
What is a good conversion rate?
It varies widely by industry, traffic source and offer. Track your own rate over time and test changes one at a time.
Which visitors should I count?
Use the same source for both numbers, such as sessions from your analytics tool, and the same date range.
Can I use leads instead of orders?
Yes. Enter leads in the orders box and leave order value blank.
Is anything saved?
No. The math runs in your browser and nothing you enter is sent to us.
Is this tax or financial advice?
No. It is a calculator for general information. Check the numbers against your own records, and ask an accountant before you act on them.
Related: roas and cost per acquisition calculator, ltv and cac calculator. See all free tools. More free tools: Profit margin and markup calculator, 1099 deadline calculator, Overtime deduction calculator, or see all free tools.
Free
Month-End Close Checklist (PDF)
The five-day close, one page to print. Enter your email and we send a link to confirm it is yours, then the download. We may email you about new toolkits, and every email has an unsubscribe link.
General information, not tax or legal advice. How we write and check our tools.
Do it yourself
Monthly KPI Dashboard Workbook
Type in each month's revenue, costs, receivables and cash, then pick a month and see the KPIs and charts that matter, with change from last month and the same month last year.
See what's inside ($29)14-day full refund
Tallyfinch
Books you keep on your own computer
Tallyfinch does invoices, bills, bank import, reconciliation and the main reports, in a file you own. $99 once, then $5 a month for updates; the app keeps working if you stop the plan. It does not do payroll or sales tax filing. The free download records up to 60 entries.
See Tallyfinch Download it free Compare the three apps